
{"id":3457,"date":"2010-11-11T18:09:34","date_gmt":"2010-11-12T01:09:34","guid":{"rendered":"http:\/\/www.alanarnette.com\/blog\/?p=3457"},"modified":"2011-12-03T18:26:47","modified_gmt":"2011-12-04T00:26:47","slug":"behind-the-scenes-7-summits-for-alzheimers","status":"publish","type":"post","link":"https:\/\/www.alanarnette.com\/blog\/2010\/11\/11\/behind-the-scenes-7-summits-for-alzheimers\/","title":{"rendered":"Behind the Scenes: 7 Summits Climb for Alzheimer\u2019s"},"content":{"rendered":"<p>Wow,   <\/a>  what a day November 9,   cheap<\/a>  2010 turned out to be. After dreaming and working on a plan to climb the 7 Summits and raise $1M for Alzheimer&#8217;s&#8217;\u00a0 the past few years,   my dream was launched in ways I never envisioned &#8211; even in my wildest moments.<\/p>\n<p>First, I had always envisioned a global partner who would help me reach millions of people to spread a message of hope and urgency. Hope that one day there will be a cure for Alzheimer&#8217;s. Urgency for the families struggling with the disease; especially given that every 70 seconds a new case is diagnosed.<\/p>\n<p>Thus, I am grateful to The Alzheimer&#8217;s Immunotherapy Program (AIP) of Janssen Alzheimer Immunotherapy and Pfizer Inc. for funding my 7 Summits campaign.<\/p>\n<p>The launch was designed to introduce the campaign: The 7 Summits Climb for Alzheimer&#8217;s: Memories are Everything to the world.<\/p>\n<p><br class=\"spacer_\" \/><\/p>\n<figure id=\"attachment_3495\" aria-describedby=\"caption-attachment-3495\" style=\"width: 225px\" class=\"wp-caption alignleft\"><a rel=\"attachment wp-att-3495\" href=\"http:\/\/www.alanarnette.com\/blog\/2010\/11\/11\/behind-the-scenes-7-summits-for-alzheimers\/img_0010\/\"><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-3495\" title=\"IMG_0010\" src=\"http:\/\/www.alanarnette.com\/blog\/wp-content\/uploads\/2010\/11\/IMG_0010-225x169.jpg\" alt=\"\" width=\"225\" height=\"169\" srcset=\"https:\/\/www.alanarnette.com\/blog\/wp-content\/uploads\/2010\/11\/IMG_0010-225x169.jpg 225w, https:\/\/www.alanarnette.com\/blog\/wp-content\/uploads\/2010\/11\/IMG_0010-300x225.jpg 300w, https:\/\/www.alanarnette.com\/blog\/wp-content\/uploads\/2010\/11\/IMG_0010-169x126.jpg 169w, https:\/\/www.alanarnette.com\/blog\/wp-content\/uploads\/2010\/11\/IMG_0010.jpg 640w\" sizes=\"auto, (max-width: 225px) 100vw, 225px\" \/><\/a><figcaption id=\"caption-attachment-3495\" class=\"wp-caption-text\">The Early Shows<\/figcaption><\/figure>\n<p><br class=\"spacer_\" \/><\/p>\n<p>After months of planning, we all rendezvoused in Colorado springs and met at the Garden of the Gods at 4:00AM to reach the East Coast morning shows. The &#8220;set&#8221; looked like something out of Hollywood. Cameras and lights were set up on a rock bluff providing a perfect backdrop for the television interviews with Pikes Peak in the background. It was perfect, well except for the 30 mph wind gusts! After losing one expensive light and then a camera, the crew rushed to reset the scene a bit lower in an equally impressive yet protected area from the winds.<\/p>\n<p>As my earpiece (IFB) was being strung from my belt to my ear via my shirt, I watched the Floor Manager moving with purpose, the camera man adjusting the camera, the folks in the satellite truck making a quick last minute check; and then &#8230;<\/p>\n<p>&#8220;OK, were are on with Harrisburg in 5.&#8221;<\/p>\n<p>&#8220;3,2,1&#8221;<\/p>\n<p>&#8220;Alan Arnette, mountaineer and Alzheimer&#8217;s advocate is about to do something special. He is climbing the highest peak on each of the 7 continents, Hello Alan. Can you tell us why you are embarking on this adventure?&#8221;<\/p>\n<p>And it began.<\/p>\n<p><br class=\"spacer_\" \/><\/p>\n<figure id=\"attachment_3494\" aria-describedby=\"caption-attachment-3494\" style=\"width: 225px\" class=\"wp-caption alignright\"><a rel=\"attachment wp-att-3494\" href=\"http:\/\/www.alanarnette.com\/blog\/2010\/11\/11\/behind-the-scenes-7-summits-for-alzheimers\/img_0022-1\/\"><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-3494\" title=\"IMG_0022-1\" src=\"http:\/\/www.alanarnette.com\/blog\/wp-content\/uploads\/2010\/11\/IMG_0022-1-225x169.jpg\" alt=\"\" width=\"225\" height=\"169\" srcset=\"https:\/\/www.alanarnette.com\/blog\/wp-content\/uploads\/2010\/11\/IMG_0022-1-225x169.jpg 225w, https:\/\/www.alanarnette.com\/blog\/wp-content\/uploads\/2010\/11\/IMG_0022-1-300x225.jpg 300w, https:\/\/www.alanarnette.com\/blog\/wp-content\/uploads\/2010\/11\/IMG_0022-1-169x126.jpg 169w, https:\/\/www.alanarnette.com\/blog\/wp-content\/uploads\/2010\/11\/IMG_0022-1.jpg 640w\" sizes=\"auto, (max-width: 225px) 100vw, 225px\" \/><\/a><figcaption id=\"caption-attachment-3494\" class=\"wp-caption-text\">Alan Telling the Story<\/figcaption><\/figure>\n<p><br class=\"spacer_\" \/><\/p>\n<p>I was able to tell the story of my mom. Tell them that every 70 seconds a new case is diagnosed. That the cost of caring for a person with Alzheimer&#8217;s in a facility is equivalent to two new cars every year. I was able to tell them we need more research and we need it now but takes money. I was able &#8230;<\/p>\n<p>But what I was not able to do was to convey how my heart broke the day my own mother asked who I was or when she could not recognize herself in a picture. I couldn&#8217;t tell them the frustration, hurt, and confusion my mother felt &#8211; no one could. But somehow, I think these television and radio personalities got it.<\/p>\n<p>Many people get it because they are experiencing it. This disease is widespread and growing fast. 100 million worldwide by 2050 &#8211; not that far away and a huge number equal to one third of today&#8217;s U.S. population.<\/p>\n<p>Between interviews, which went in tight sequences: 10 at 3 minutes each; a 2 minute break between and the next 10; I looked around and thought that this was a moment; a moment in time that I will always remember.<\/p>\n<p>Memories is what it is all about, but also about life.<\/p>\n<p>We pushed hard for four hours. It was windy, cold and dark when we started but sunny, calm and warm as we finished. Hopefully a metaphor for research.<\/p>\n<p>I was pleased with the results. This is how WPMT Fox43 in Harrisburg PA covered me:<\/p>\n<p>\n<object classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"300\" height=\"450\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"name\" value=\"PaperVideoTest\" \/><param name=\"bgcolor\" value=\"#ffffff\" \/><param name=\"align\" value=\"middle\" \/><param name=\"flashvars\" value=\"&amp;titleAvailable=true&amp;playerAvailable=true&amp;searchAvailable=false&amp;shareFlag=N&amp;singleURL=http:\/\/wpmt.vidcms.trb.com\/alfresco\/service\/edge\/content\/c1088016-c75f-4ec7-9559-c5b6d321425f&amp;propName=wpmt.com&amp;hostURL=http:\/\/www.fox43.com&amp;swfPath=http:\/\/wpmt.vid.trb.com\/player\/&amp;omAccount=tribglobal&amp;omnitureServer=fox43.com\" \/><param name=\"src\" value=\"http:\/\/wpmt.vid.trb.com\/player\/PaperVideoTest.swf\" \/><param name=\"wmode\" value=\"transparent\" \/><param name=\"allowfullscreen\" value=\"true\" \/><param name=\"quality\" value=\"high\" \/><\/object>\n<\/p>\n<p>Thank you. And on radio with Scott West of Daybreak USA:<\/p>\n<p>\n<object id=\"utv504909\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"480\" height=\"296\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"name\" value=\"utv_n_704708\" \/><param name=\"flashvars\" value=\"loc=%2F&amp;autoplay=false&amp;vid=10735907&amp;locale=en_US\" \/><param name=\"allowfullscreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.ustream.tv\/flash\/video\/10735907?v3=1\" \/><\/object>\n<\/p>\n<p>I think we reached over 3 million people that morning with the message of hope and urgency. A few points I came away based on the reaction from the launch<\/p>\n<ul>\n<li>doing a world-class launch takes professionals<\/li>\n<li>television and radio personalities can be your  friend<\/li>\n<li>people will respond when they know the facts<\/li>\n<\/ul>\n<p>Please make a pledge today to donate for every foot I climb starting in two weeks<\/p>\n<p>Climb On!<\/p>\n<p>Alan<\/p>\n<p>Memories are Everything<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wow, what a day November 9, cheap 2010 turned out to be. After dreaming and working on a plan to climb the [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3459,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"dois","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[11,4],"tags":[438,431],"class_list":["post-3457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7-summit","category-alzheimers","tag-7-summits","tag-alzheimers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Behind the Scenes: 7 Summits Climb for Alzheimer\u2019s - The Blog on alanarnette.com<\/title>\n<meta name=\"description\" content=\"alanarnette.com is a site covering big mountain climbing including Everest, K2, and the 7 summits. 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